The Story of Jablum
 Up in the lofty Blue Mountains of eastern Jamaica, where
daybreak must sift through the early morning mist, lies Mavis Bank, and
a small rural town. This is the site of Jamaica’s exalted “black
gold”, the home of the Mavis Bank central factory, the domain of
the world’s beloved Blue Mountain Coffee, Jablum.
The Mavis Bank Factory was built on just five acres of
land in 1923, when Victor c. Munn, an English planter and processor, established
what would become a family business for generations. But the origin of
Blue Mountain coffee dates further back to the early 18th century when,
in 1728, a few precious Arabica coffee seedlings were brought from Hispaniola
by the British Governor in Jamaica. This gave birth to coffee cultivation
on the island, but its subsequent extraordinary growth could be attributed
to the diligence of Haitian coffee growers who fled their island during
its 1790 revolutions, and the enterprise of newly freed Jamaican slaves
who retreated to the quiet of the Mountains to start new lives. The latter,
now free to cultivate crops on their own lands, immediately claimed their
share of the coffee trade. One thing had become clear to those who settled
in this area- the coffee berry grown in the Blue Mountains was unlike
any other. The Blue Mountains slowly became the focal point of those who
began to take notice of the unique special qualities of the coffee produced
there. Indeed, the dedicated farmers who cultivate the coffee berry boast
of a long lineage between their families and the Jablum’s Blue Mountain
Coffee.
 Mavis Bank remains a place where time seems to stand still.
It is a corner of the world where modern conveniences sit quietly amid
unspoiled terrain, where simple sounds and the slightest temperature changes
are amplified. Favoured by the ultimate combination of the ideal altitude,
mineral-rich soil, gentle cloud cover, mountain shade and ample sunlight,
the berry grown in the Blue Mountains takes longer than others to mature.
More time, some claim, for its rich flavour and aroma develop. More time,
others argue, for its signature character to evolve.
Coffee aficionados agree the Jablum taste is wonderfully
exotic a balanced medley of fleeting richness, sweetness and tempered
acidity. But it is the lingering experience, the haunting aftertaste that
still defies description. Jablum’s coffee experience, after all,
has been cradled in well-guarded tradition for generations.
 Today, Jablum maintains its rank as the world’s
most sought-after coffee….
the coffee experience beyond compare!
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